Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CPPREP4004 Mapping and Delivery Guide
Establish marketing and communication profiles in real estate

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency CPPREP4004 - Establish marketing and communication profiles in real estate
Description
Employability Skills
Learning Outcomes and Application This unit specifies the skills and knowledge required to develop marketing and communication profiles in real estate. It includes understanding methods for marketing and communicating, clarifying type, value and purpose of different communication activities and developing a personal profile for marketing and communication in real estate.This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Interpret marketing and communication channels.
  • Identify and analyse the intent, purpose and relationship between marketing and communication channels.
       
Element: Explain the role of marketing and communication in client and community engagement.
       
Element: Identify and explain ethical practice considerations in marketing and communication.
       
Element: Interpret the role of marketing and communication in client, customer and community engagement.
       
Element: Develop a personal profile.
  • Examine general expectations of clients for a real estate service.
       
Element: Record alignment between personal practice and client expectations.
       
Element: Explain the importance of personal profile in attracting potential clients.
       
Element: Create an ethical personal profile for marketing and communication purposes.
       
Element: Record ways of resolving outstanding matters arising from client expectations.
       
Element: Examine client engagement practices for marketing property
  • Examine general expectations of clients for property marketing.
       
Element: Research and explain how a property is represented to appeal to a client.
       
Element: Analyse and record the alignment between the property profile and marketing approach.
       
Element: Examine marketing and communication channels for community engagement.
  • Identify and analyse community expectations for real estate marketing and communications.
       
Element: Identify and analyse methods used by an agency to engage the community.
       
Element: Analyse and explain the alignment between an agency marketing and communication approach and community expectations.
       
Element: Identify the risks to the agency of poor marketing and communication practices and possible strategies to minimise the risks.
       
Element: Identify and analyse community expectations for real estate marketing and communications.
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify and analyse the intent, purpose and relationship between marketing and communication channels. 
 
 
 
Examine general expectations of clients for a real estate service. 
 
 
 
 
Examine general expectations of clients for property marketing. 
 
 
Identify and analyse community expectations for real estate marketing and communications. 
 
 
 
 

Forms

Assessment Cover Sheet

CPPREP4004 - Establish marketing and communication profiles in real estate
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CPPREP4004 - Establish marketing and communication profiles in real estate

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: